New partnership fuels Canadian pride

Canadian football just hits differently. From stadiums buzzing louder than a July long weekend fireworks show to tailgating with toques in the fall, the energy of the game is a reflection of Canada itself – loud, loyal, and built for every season this country throws at us.

And this season, there’s a new kind of energy fueling the Canadian Football League (CFL).

Imperial, through our Mobil brand, and the CFL have teamed up to announce an exciting new partnership. Mobil is the CFL’s new Official Fuel Partner.

“Our partnership with the CFL is about more than football,” says Cheryl Seaward, Director of Partnerships at Imperial. “It’s a celebration of shared values, community connection, and Canadian pride. The Mobil brand is proud to fuel Canadians, CFL fans and this great country we call home.”

As part of the partnership, fans will begin seeing the league promoted at Mobil gas stations and those watching in-stadium and at home will catch Mobil on the field, and on CFL sidelines throughout the regular season and the Grey Cup Playoffs.

Imperial has a long history in Canada – one that coincides with the earliest days of the CFL. Imperial was founded in Ontario 13 years after Confederation and opened Canada’s first gas station in 1907 in Vancouver. Meanwhile across the country, the Interprovincial Rugby Football Union, with teams based in Toronto, Hamilton, Ottawa and Montreal, was laying the foundations for what would grow into the current East Division of the CFL.

Two years later, Governor General Lord Albert Grey, the 4^th Earl Grey, donated a trophy to the Dominion Senior Championship game – one that will be awarded for the 112^th time on Sunday, November 16 – the Grey Cup.

The CFL now features nine teams that host community events and gatherings from coast to coast to coast, while more than 200 Mobil gas stations across the nation are owned and operated by independent businesses, proudly employing thousands of Canadians.

“Given the rich Canadian history of our two organizations, we couldn’t be happier to unite in partnership,” said Tyler Keenan, Chief Revenue Officer at the CFL. “The families who gas up at Mobil stations are the same fans who come out to pack our stadiums. The parents who work at Imperial (Mobil) are the same ones who throw around a football at the park with their friends and loved ones. Mobil fuels fans, fans fuel the CFL and together we are proud to fuel Canadian pride.”

The regular season kicks off on June 5 with the Saskatchewan Roughriders hosting the Ottawa REDBLACKS. The complete 2025 season schedule is available here.

Read the CFL news release