Privacy statement

In this statement

At Imperial Oil, protecting the personal information of valued customers like you is very important to us.

1. Policy scope and application

This policy relates to the Personal Information collected by Imperial Oil and its affiliates.

This policy applies to the collection, storage, use, disclosure, protection, verification, and accuracy of personal information collected and held by Imperial Oil.

“Personal Information” is any information that identifies you or could be reasonably associated with you. The Personal Information we collect may include contact information such as your name, email address, home address and postal code, phone number as well as specific products and services you purchase in Esso or Mobil branded retail stores or from us online.

We only collect personal information for purposes directly associated with our business activities.

Imperial Oil is committed to ensuring that you are informed about the way in which Personal Information will be used. Imperial Oil is also committed to protecting the privacy and security of the Personal Information of individuals with whom we interact in accordance with applicable privacy legislation.

2. Consent

Imperial Oil does not use or disclose Personal Information for purposes other than the purpose for which it is collected, except with your consent or as required by law. We collect, use, and disclose your personal information with your consent, which may be express or implied, or as required or permitted by law. By providing us with your personal information, you consent to our collection, use and disclosure of that Personal Information in accordance with this policy.

3. Categories of Personal Data and Purposes for Data Collection

3.1 Personal Data collected from visitors to the Site

We use the information we collect for the following purposes:

  • to provide our products and services and contract with you, including customer support;
  • to manage our relationship with you, including feedback management and for customer surveys;
  • to provide you with general and personalized electronic and non-electronic direct marketing information and support our targeted advertising initiatives concerning our products and services as well as our business partners’ products and services (including promotions, contests, prize draws, competitions, and sweepstakes);
  • business analytics, including consumer and operations research, to assess the effectiveness of our sales, online service, marketing, and advertising
  • to comply with legal obligations, our policies, or our Standards of Business Conduct; and
  • to establish, exercise or defend a legal claim.

We may use the information we collect about you in other ways, which we will tell you about at the time we collect it or before we begin using it for those other purposes.

Imperial Oil does not sell or rent any of your Personal Information.

In this table we describe the categories of information that we gather from visitors to the Site, the purpose for which we use the information and the legal basis which justifies each processing operation.

Purpose of Processing
Legal basis of Processing Categories of Personal Data How long we keep your Personal Data
To enable the Site to communicate with the visitor’s computer or mobile device during Site visits.
Imperial Oil’s legitimate business interests to improve the relevancy of content provided through the Site, and to ensure the quality of our services during Site visits.  IP address (the Internet address assigned to your computer from your Internet Service Provider), device type, domain type, browser type (e.g., Firefox, Chrome or Internet Explorer), and date and time of day.  See Section 12. Record Retention
To improve and customize your experience on our Site.  Imperial Oil’s legitimate business interests to improve the relevancy of content provided through the Site, and to ensure the quality of our services during Site visits.  Number of visits to the site, which parts of the Site visitors select, analytics to measure and observe user behavior, and device screen size. Contact details (names, addresses, e-mail addresses, and telephone numbers), personalization of the Site, completed order form, contest entry, survey feedback and other information you may provide us.
 See the cookie statement on the relevant website.
To provide the products and services you request and to bill you for products and services you request.
Imperial Oil Processes the Personal Data in order to conclude, execute, perform and administer the relevant agreement or order with you.
Contact details (names, addresses, e-mail addresses, and telephone numbers), personalization of the Site, completed order form, contest entry, survey feedback and other information you may provide us 

See Section 12. Record Retention

To administer requests and feedback submitted through the Site.
By choosing to provide information to Imperial Oil, you accept that Imperial Oil Processes the Personal data you provided, in accordance with this Privacy Statement and with any relevant notices covering the specific use of the Personal Data.  We may transmit your Personal data to third parties if that is necessary for handling the request, in accordance with Section 5 Contact details, content of your request/ feedback and other Personal data you may provide.
See Section 12. Record Retention 
To provide you the route to service stations.
By registering for routing services through the Site, you agree that we provide relevant route information and Process your Personal Data for this purpose.
If you do not wish us to use the geolocation information for this purposes, you can decline our request to read the geolocation; in that case, some of the services of our Site may not be delivered. By allowing us to use geolocation information, you agree that we provide the information to third parties who assist us in the provision of the services to you through the Site. 
Geolocation of your computer or mobile device.  See Section 12. Record Retention
To improve our marketing and promotional efforts, to tell you about Imperial Oil, and about our products and services which we think may be of interest to you, including for instance products and services suggested on the basis of weather information associated with the geolocation of your computer or mobile device.
Imperial Oil’s legitimate business interest to market and promote and improve its products, services, content and advertising.
Geolocation information will be collected only with your prior explicit consent.
By choosing to register through the Site, you accept that we keep you posted on communications from Imperial Oil such as news releases, alerts, RSS feeds and blog posts and that we process the Personal Data you have provided for this purpose.
Regarding data collected automatically from social media postings, Imperial Oil will refrain from sending out individual privacy notices to each data subject for reasons of disproportionality.
Contact details; geolocation of your computer or mobile device.  See Section 12. Record Retention 
For analytics and statistical purposes to help us design and administer the Site and to improve our products and services offering.
Imperial Oil’s legitimate business interests to improve the relevancy of content provided through the Site, to ensure the quality of our services during Site visits, and to promote and improve its products and services offering.
Number of visits to the site, which parts of the Site visitors select, and device screen size.
Any of the personal data referred to in this notice, provided the information is appropriately pseudonymized or anonymized, as required under applicable law. 
See the cookie statement on the relevant website.

When Imperial Oil relies on its legitimate interest as a legal basis to Process the Personal Data, Imperial Oil will ensure that its legitimate business interests to pursue the purposes stated in the table above (generally its interest to promote the Imperial Oil products and services), do not disproportionately and adversely impact the visitor’s rights and freedoms.

When Imperial Oil relies on the Individual’s consent as a legal basis to Process the Personal Data, visitors can withdraw their consent at any time, for the future. Visitors who wish to withdraw their consent, should notify us at data.privacy.office@exxonmobil.com and we will take steps to stop the Processing of your Personal Data as soon as reasonably possible.

Generally, you are under no obligation to provide your personal information. However, in certain cases, we may be unable to provide you with our services unless you provide your personal information.

We may combine the information you provide to us with information that we collect through automated methods, and with information we receive from other sources. For example, when you add a method of payment to your profile in our mobile app, we may combine your profile with information we receive from our payment processors or other providers regarding transactions made with the same payment credentials at our stations.

3.2 Personal data collected from visitors to third party sites.

We use third-party advertising technology to provide ads when you visit sites upon which we advertise.  When you access an ad, a "cookie" file will be stored on your computer. This information is used to help manage our on-line advertising. To learn more about the third-party ad-serving technology, cookies, and how to "opt-out" please click here (note: you will be taken to a third-party website).

We use cookies and other files which we store on your computer or mobile device when you visit the Site, in order to collect one or more of the categories of information listed in the table above. The cookies and files stored on your computer or mobile device facilitate customizing your use of the Site and helps to avoid the need for you to re-enter your details every time you visit it. For more information about the cookies and files we place on your computer or mobile device, and how to erase or block them, see the Site’s Cookie Statement.

Furthermore, this Site has links to sites that Imperial Oil does not own, control or maintain. We cannot be responsible for their privacy policies and practices, and we make no representations or warranties about the privacy practices of those sites. Similarly, we cannot be responsible for the policies and practices of any site from which you linked to our Site. We recommend that you review the privacy policy of other sites carefully and contact the operator if you have concerns or questions.

4. How we share the information we collect

We do not sell your personal information and only share your information as described in this Privacy Statement or as otherwise communicated to you at the time we collect your information.

We may share your personal information with:

  • vendors who help us operate our business (including information technology service providers and marketing agencies that we use as well as those who use the information to detect or prevent fraud for us, and who may use the information to provide fraud detection and prevention services to others);
  • public authority and courts;
  • buyers or other parties involved in a corporate transaction if we decide to sell or transfer all or part of our business;
  • our professional advisers such as our legal representatives, auditors and insurance brokers; 

5. Marketing communications

If you subscribe to our marketing communications, you can later opt out by following the opt-out instructions in the marketing communications we send you.

We do not share personal information with third parties for their own direct marketing purposes unless you give us permission to do so. When we give you notice, and you consent, we will share your personal information as you direct us to.

6. Information security

We will keep your personal information secure.

We protect all personal information collected and held by us. We have implemented safeguards to prevent loss or theft, unauthorized access, use, disclosure, copying or modification. In the event that we transfer or disclose personal information to another entity, we require that entity to comply with the principles set out in these Principles and our Privacy Guidelines. 

Information from children 

The Site contains information that may be of special interest to children, but Imperial Oil does not seek through the Site to gather Personal Information from or about persons under the age of 18. 

Hyperlinks

This site has links to sites that Imperial Oil does not own, control, or maintain. We cannot be responsible for their privacy policies and practices, and we make no representations or warranties about the privacy practices of those sites. Similarly, we cannot be responsible for the policies and practices of any site from which you linked to our Site. We recommend that you check the privacy policy of other sites and contact the operator if you have concerns or questions.

7. Dissemination of information to third parties

Communicating via the Internet and sending information, products, and services to you by other means necessarily involves your Personal Information passing through or being handled by third parties, but Imperial Oil does not sell or distribute your Personal Information to third parties for purposes of allowing them to market their products and services to you.

We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, deliveries, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. They have access to Personal Information needed to perform their functions but may not use it for other purposes.

Personal data collected by Imperial Oil may be transferred among its various divisions and affiliated companies, around the world. Such transfers may involve the transfer of Personal Information from countries within the European Economic Area to countries outside the E.E.A. By submitting data on the Site, the visitor provides explicit consent to these transfers, including transborder transmission of data covered by this Privacy Statement.

8. Individual Rights

Applicable law may give you the right to know how Imperial Oil Processes your Personal Data, and to access your Personal Data held by Imperial Oil.

  • Access to specific pieces of information Imperial Oil has about you or more information about our data processing practices.
  • Correction of any inaccurate personal data we maintain about you.
  • Restrict the processing of your personal data under certain circumstances.
  • You also have a right to request a portable extract of your personal data, which will allow you to reuse your personal data for your own purposes.

To appeal our decision on your data subject requests, you may contact us at data.privacy.office@exxonmobil.com. Please enclose a copy of or otherwise specifically reference the decision you want to appeal. We will respond to your appeal in accordance with applicable law.

9. Records Retention

Imperial Oil retains Personal Data as long as necessary to meet the purposes for which the data was collected, or in order to ensure compliance with applicable law or to protect legitimate company interests (e.g. statute of limitations periods).

10. Legal terms and conditions

Imperial Oil is bound by law to disclose any Personal Information about its customers to satisfy any law, regulation, or government regulations. To that end, we will cooperate with any law enforcement body in any investigation about unlawful activity on this site.

Imperial Oil also reserves the right to protect the rights and property of Imperial Oil and its partner companies.

All Personal Information is maintained for the purposes of the marketing of goods and services by Imperial Oil alone or in conjunction with other third parties. Your Personal Information stored by Imperial’s representative on servers based in Toronto, Ontario. Some or all of the Personal Information we collect may also be stored in a cloud-based structure with servers in Canada and in the United States.

Only Imperial Oil employees, and Imperial Oil’s duly authorized representatives and agents, who have a need to access your file in carrying out their responsibilities, will have access to your Personal Information. You have a right to access the Personal Information contained in your file. If you wish to access, request a correction or have us discontinue maintenance of your file, or to withdraw your consent to the use or disclosure of information in your file, or to make a complaint or inquiry, you should write to Imperial Oil Limited, 505 Quarry Park Blvd. S.E., Calgary, Alberta, T2C 5N1 or call 1-800-567-3776. To contact the Privacy Officer, please email at data.privacy.office@exxonmobil.com.