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Aeroplan Fuels Up with Esso
| Toronto, ON,
October 13, 2004
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Aeroplan, Canada’s leading loyalty program and Esso, Canada’s largest marketer
of petroleum products, today announced that they have entered into a
Canada-wide, multi-year relationship to enable Aeroplan members to accumulate
Aeroplan Miles on eligible products and services at Esso-branded retail
outlets.
Starting immediately, Aeroplan members will be able
to quickly and easily swipe their Aeroplan card at their local Esso on
purchases of fuel, car washes or convenience items to earn 1 Aeroplan Mile for
every $3 spent. Esso customers will also be able to link their Speedpass to
their Aeroplan membership account for easy, instant accumulation. Visit
www.speedpass.ca for more information.
As part of the
partnership launch, Aeroplan and Esso are offering Esso customers, from now
until December 31, 2004, the chance to enter to win great prizes in the
“Experience the World with Aeroplan and Esso Contest”. Among the many prizes
are two grand prizes of 800,000 Aeroplan Miles – enough for two people to
travel around the world in first class. Contest details are available at
www.aeroplan.com.
“Our members have asked us to provide
them with opportunities to easily and rapidly accumulate Aeroplan Miles on
their everyday spending, such as filling up their gas tank at 2,100 Esso
locations from coast to coast,” said Rupert Duchesne, President and Chief
Executive Officer, Aeroplan. “This is the first time Aeroplan has offered its
members, at the mass retail level, the ability to accumulate Aeroplan Miles by
swiping their Aeroplan card.”
“Aeroplan is a leading
loyalty program in Canada and we're delighted to team up to provide our
customers with even more exciting reward options," said Simon Smith,
Vice-President, Fuels Marketing, Esso. "Millions of customers across Canada
will now have the opportunity to choose either Esso Extra points or Aeroplan
Miles and the chance to take advantage of Aeroplan's extensive and exclusive
variety of rewards."
Aeroplan Miles earned at Esso, once
credited to a member’s account, are redeemable for Aeroplan rewards including
travel, electronics at Future Shop, as well as innovative YourStyle Rewards.
Complete details about Aeroplan rewards and information about how to enroll
as an Aeroplan member are available at
www.aeroplan.com.
About Esso
Imperial Oil is one of Canada’s largest corporations and has been a leading
member of the country's petroleum industry for more than a century. It is also
the country's largest refiner and marketer of petroleum products – sold
primarily under the Esso brand – with a coast-to-coast supply network that
includes 2,100 gasoline retail outlets.
About Aeroplan
Aeroplan, a wholly-owned subsidiary of ACE Aviation Holdings Inc., is known as
one of the most rewarding loyalty programs in the industry. Aeroplan has been
voted the world’s Best Frequent Flyer Program for the second consecutive year
at the 2003 OAG (Official Airline Guide) Airline of the Year Awards in April
2003.
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