spacer.gifspacer.gif
spacer.gif
spacer.gif
This is Imperial OilProducts & servicesInformation for investorsCareersNews & viewsCorporate citizenship

News & views
News & views



Energy conservation
Conserving Energy Only Makes Sense
(an article from the Imperial Oil Review - Spring 2000 Volume 84  Nuimber 436)


From production wells to refineries, energy conservation is good for the environment and for business by Russell Felton

"Are you telling me oil companies care about conserving energy?" my friend asked during an after-dinner discussion. "Why would they? Their business is selling fuel. The more fuel that's consumed, the more money they make - simple as that." Well, perhaps not quite so simple, at least as far as Imperial Oil is concerned. "The fact is that energy conservation, by our customers and in our own operations, is extremely important to Imperial Oil," says Brian Fischer, senior vice-president of the company's products and chemicals division. "It just makes good business sense any way you look at it."

Fischer's point, although probably not widely recognized, is well taken. Imperial and other petroleum companies have continually improved the quality of their fuels and lubricants over the years to complement more and more fuel-efficient engines and have offered high-efficiency home-heating furnaces and other products. "That's what our customers expect and demand," Fischer says. "Engine-cleaning detergent additives for gasoline and octane levels suited for specific types of engines are just two examples of fuel innovations that improve your car's gas mileage, and improving mileage means conserving energy."

My friend and other members of the public are no doubt familiar with these products, but they are perhaps less aware of the fact that Imperial and other oil companies have also significantly reduced the consumption of energy in their own operations. This achievement is considerable given that the petroleum industry is, in itself, one of the largest consumers of energy in the world.

On average, the equivalent of more than eight percent of the energy contained in all the crude oil and natural gas produced in Canada today - almost a full month's supply each year - is consumed in getting those resources out of the ground, transporting them by pipelines and other means, and refining and manufacturing them into high-quality fuels, lubricants, petrochemicals and other products.

Take, for example, the transportation of natural gas from wells in Western Canada to Canadian and U.S. markets. About 10 percent of the gas produced is used to fuel the huge turbines that compress the gas and propel it through the network of pipelines that crisscross the continent. And in a typical petroleum refinery, the equivalent of about seven percent of the crude oil that flows through the refinery is consumed in the refining process to generate heat needed to distill the crude oil into its various hydrocarbon components and to transform those components into products such as gasoline, diesel fuel, butane and propane.


Imperial and other oil companies have also significantly reduced the consumption of energy in their own operations


The manufacture of petrochemical products also consumes large amounts of energy, especially to generate the very high temperatures required to "crack" gases such as ethane and butane to form ethylene, which in turn is used to make polyethylene, or plastics.

At Imperial, however, the part of its business that requires the most energy is the recovery of bitumen - a heavy, molasses-like form of crude oil - from the subterranean oil sands at Cold Lake, Alta. Here, in the singularly beautiful region of the province known as Lakeland, immense quantities of bitumen are suspended in layers of sand that perhaps 100 million years ago were riverbeds. Since those sand layers are almost half a kilometre beneath the surface of the ground, for many years the bitumen was considered unrecoverable by any practical or economic means.

Then in the mid-1960s, after years of research and experimentation, Imperial began recovering bitumen using what is referred to as the "in situ" or "in place" method. By drilling wells into the subterranean layers and injecting steam at a very high temperature and pressure, Imperial engineers were able to heat the bitumen until it flowed and could be pumped to the surface. Here, heavy natural gas liquids could be added to the bitumen to thin it so it could be transported by pipeline to Canadian and U.S. refineries equipped to handle it.

Having proven that this in situ recovery method worked, and having gained experience in working with it, Imperial began bitumen-recovery operations on a commercial scale at Cold Lake in 1985. Today, after a series of expansions, the Cold Lake operation is Canada's second-largest source of crude oil, and its 132,000 barrels of bitumen a day account for more than half of Imperial's total crude oil production. Spread over about 60 square kilometres, the operation comprises more than 3,200 wells, which are not scattered individually about the landscape but arrayed in clusters, or "pads," of 20 to 30 wells each to minimize the ecological impact on the evergreen forest that covers much of the region. It is, in reality, one of the outstanding success stories in the history of the Canadian oil industry and has also led the way for in situ oil-sands recovery projects in other parts of the world.

This steam injection process does, however, require enormous amounts of energy - in particular, large volumes of natural gas to generate the steam that is injected into the subterranean beds for up to six months at a time, as well as to operate pipelines and other facilities. The "gas bill" at Cold Lake ($135 million in 1999) accounts for more than 50 percent of the total direct operating expenses for the entire operation. Some of this gas is purchased externally, but most of it is produced by Imperial at Cold Lake and other operations and would otherwise be sold into commercial markets. The loss of potential revenue to Imperial is substantial, and therefore the financial prize - let alone the environmental one - for finding ways to improve energy efficiency at Cold Lake is also considerable.

Economic considerations - that is to say, the opportunity to reduce costs by reducing energy consumption - provide a powerful motivation for all of Imperial's operations (in the "downstream," or manufacturing and marketing, sector, as well as in the "upstream," or oil and gas producing, operations) to become more energy efficient. Says Fischer: "Across Imperial's four refineries, energy accounts for one-third of total operating costs. That adds up to around $200 million a year or, to put it another way, more than one dollar for every barrel of crude oil processed. When you consider that the industry's after-tax profit margin has typically averaged between one and two cents per litre of product sold, you can see that saving energy is sound business."

Consider, too, that under the Voluntary Challenge and Registry (VCR) program, aimed at encouraging Canadian industries and companies to reduce emissions of carbon dioxide and other so-called greenhouse gases from their operations, Imperial has been exceeding a commitment to improve the energy efficiency of its refining operations by at least one percent a year.

Imperial's most recent VCR submission, based on 1998 data, shows that total greenhouse gas emissions from company facilities in that year were about the same as in 1990 - a telling statistic given that Canada's overall emissions increased by more than 10 percent during the period. "This has been achieved through actions that make good business and economic sense," says Fischer.

However, he notes, it's important to recognize that improving energy efficiency is not necessarily the same as reducing total energy consumption, since the latter varies with the volume of production, which depends on a variety of market and other factors. "To understand how efficiently energy is being used, you need to look at the amount of energy consumed in producing one unit of the final product," explains Fischer. "This is what we call the 'energy intensity.'"

An improvement rate of one percent a year in energy efficiency might not sound significant, but it is, and furthermore, it represents a major challenge to the refining industry - a challenge that Paddy Roach takes very seriously. Roach, a quiet-spoken chemical engineer who has been with Imperial for 33 years, is responsible for managing energy improvement for the products and chemicals division. He is based at the company's integrated refinery and petrochemical manufacturing plant in Sarnia, Ont.

"First," says Roach, "consider the fact that petroleum refining and petrochemical manufacturing are mature industries, which means that the basic processes and technologies have been in place for many years and that energy conservation principles have already been incorporated into the design of plant equipment. Second, remember that, along with all Canadian industries and indeed Canadian consumers, we significantly reduced our energy consumption during the early to mid-1980s, when energy prices were very high. Just as homeowners switched from inefficient home-heating furnaces to newer, more energy-efficient models, we invested heavily in more energy-efficient refinery equipment."

Indeed, reports filed under a cooperative initiative called the Canadian Industry Program for Energy Conservation (CIPEC) show that between 1972 and 1990 the Canadian refining industry as a whole improved the energy efficiency of its operations by fully 32.5 percent. Since 1990 the industry has used an internationally recognized index to track its performance; a rating of 100 indicates efficient use of energy. For 1998 the index stood at 93.3 percent, and reflected a 17-percent improvement since 1990.

All this is to say, explains Roach, that relatively easy improvements in the area of energy efficiency have already been made and that further gains are more difficult and costly to achieve.

"The third, and perhaps most important, consideration," he says, "is that in recent years we have seen increasingly stringent environmental regulations governing fuel products, such as requirements to remove benzene from gasoline and produce low-sulphur diesel fuel. Meeting these requirements involves additional processing in the refinery, which in turn involves using more energy to produce each litre of fuel. In a sense, we've been caught in a squeeze - on the one hand being required to use more energy and on the other being expected to consume less energy. And looking ahead, new regulations requiring dramatic reductions in the sulphur content of gasoline by 2004 or 2005 will further compound the difficulties."

That Imperial and other refiners have been able to improve their energy efficiency in these circumstances is, Roach says, a considerable achievement. And, he adds, those improvements have come the only way they could have come - in small increments, a little at a time, day by day, every day.
The resources division has been singularly successful in reducing the amount of so-called solution gas that is often flared at well sites
"We recognized some years ago that improving our energy efficiency would require an ongoing, systematic examination of all the little things we do and the pieces of equipment we use," Roach says. "A refinery, for example, includes kilometres of pipes that carry hydrocarbons between the various refining units. In many cases these pipes must be kept warm. This is accomplished by surrounding them with copper tubing that carries steam, and wrapping both the tubing and the pipes in insulation. This method of heating is called steam tracing. Poor insulation or steam leaks mean a loss of heat energy, but frequently and systematically checking every pipe and repairing any minor leak right away reduces the problem significantly. The process is simple enough, but it's by no means easy to execute. The Sarnia refinery alone has more than 10,000 such steam tracing units. You must have a comprehensive set of procedures and standards, work schedules, training programs and so on, so that everyone in the plant understands what has to be done and focuses on the need to save energy."

To help provide that focus, Roach and others developed an "energy management framework" for Imperial's downstream operations - a comprehensive set of standards aimed at optimizing energy use by systematically measuring it, controlling performance and identifying opportunities for improvement. "I realize this sounds deadly dull and anything but dramatic," Roach comments with a knowing smile. "But the fact is, it works" - works so well, it turns out, that a similar framework has been developed for use at all refineries in the Exxon Mobil Corporation worldwide network.

A key to finding opportunities for improvement, Roach says, is measurement: "For example, gas-fired furnaces used at the Sarnia site rely on a mixture of air and gas. Optimum usage involves mixing only as much air as necessary to ensure that all the gas gets burned. By carefully monitoring and measuring the excess air, we've been able to maximize the gas-burning efficiency of the furnaces. In the past, the excess air has been as high as 30 percent. Today we operate with less than half that."

Seeking out such opportunities for incremental energy-efficiency improvements in a mature industry isn't glamorous work, admits Roach, but with constant attention from management and operating personnel alike, the commitment to continue to improve can be met.

The challenge to conserve energy in Imperial's upstream operations is in some ways similar to that faced in the downstream. In other ways, it is quite different, according to Milt Fischbein, a chemical engineer who, as energy management adviser for the company's Calgary-based resources division, is Roach's counterpart for oil and gas production operations.

"A refinery or petrochemical plant generally contains a relatively small number of large energy users located in a concentrated area, whereas upstream operations generally contain a large number of small energy users spread over a large area," Fischbein explains. For example, Imperial's resources division operates approximately 5,000 pumpjacks located all over Western Canada and the Northwest Territories. Each pumpjack consumes an average of about $2,000 in electricity each year. While the prize for reducing the amount of energy used by the pumpjacks is huge - a portion of $10 million a year - the logistics involved in reducing these energy costs are complicated. "We've adopted an approach similar to that of the downstream, based on systematically identifying opportunities to improve our efficiency."

That approach, Fischbein reports, has led to the development of a comprehensive energy management system for the resources division, including a network of energy specialists, one for each of the division's operating areas. "Working together, we've been able to develop a set of useful indicators for monitoring and measuring energy use and improvement initiatives at all our operating sites," he says. "And through a workshop process, we're identifying specific energy-saving opportunities. We successfully completed workshops at our oil-producing facilities at Norman Wells, N.W.T., and at Boundary Lake, B.C., in 1999, and we expect to have covered all major upstream operating facilities by the end of 2000."

The resources division has been singularly successful in reducing the amount of so-called solution gas - natural gas that comes out of the ground mixed with crude oil - that is often flared, or burned off, at well sites. This gas flaring not only wastes potentially useful energy but also presents an environmental concern. As a result of a strongly focused effort across all its field operations, Imperial's resources division now has the best solution-gas conservation rate in the industry. A 1997 survey of 488 oil-producing companies conducted by the Alberta Energy and Utilities Board found that Imperial conserves 99.4 percent of all the solution gas it produces - compared with an industry average of 94 percent. And, Fischbein says, the continuing emphasis on this area should lead to an even higher conservation rate in future.

At Cold Lake, energy consumption has been reduced since 1987 by the equivalent of five million gigajoules a year, based on 1999 production rates. "To put that in some perspective," says Fischbein, "five million gigajoules is enough energy to provide heating for about 25,000 homes for a full year."

Interestingly enough, CIPEC reports show that energy use per unit of production in Canada's oil-sands sector as a whole in 1997 stood at about 85 percent of the 1990 level.

As in Imperial's downstream operations, most of the energy savings at Cold Lake have come from "little things," such as improved heat recovery, rather than major technological breakthroughs, says Fischbein. "The bitumen that comes out of the ground is hot, and the more heat that we can capture - through improved heat-exchanger technologies and careful management - and use to generate steam for injection back into the ground, the less natural gas we have to use," he says. "During 1999, we were able to identify numerous opportunities to the extent that we lowered Cold Lake energy costs by a further $700,000 per year. As we continue to monitor our energy consumption through the use of energy indicators, I believe that we will continue to find similar opportunities. It's a never-ending game."

One potentially very large opportunity for reducing energy consumption and costs both at Cold Lake and in Imperial's Sarnia refining and petrochemical plant operations may lie in the development of what are called cogenerating facilities.

Cogeneration involves building an independent electricity-generating plant (utilizing natural-gas-fired turbines) as opposed to purchasing electricity that is generally generated by coal, oil or nuclear power. The gas-fired turbines not only generate electricity directly but provide heat to generate steam. When an industrial use is also available for the steam generated - as is the case at Cold Lake and in Sarnia's industrial sector - the energy and cost savings can be substantial, and in addition, surplus electricity can be sold to a local utility for general use in the community.

Current, although not final, plans call for a co-generation plant to be included in a further expansion at Cold Lake, and a proposal is being discussed for a cogeneration project sponsored by a number of local industries in the Sarnia area.

Those projects, however, remain in the future. In the meantime, Imperial continues to examine, analyze and diagnose every aspect of its operations, from remote well-drilling and gas-production sites in Western Canada to its refineries and chemical-manufacturing facilities in Ontario, Alberta and Nova Scotia, in search of elusive, but important, opportunities to save energy. As Brian Fischer says, it makes good business sense any way you look at it.
Taking action on climate change
Gasoline pricing
Sulphur in gasoline
Corporate citizenship report
Imperial and fuel cells






Copyright 2006. Imperial Oil Limited. All rights reserved.
|||||